The Frankie Shop
SS27 Lookbook
Oct 2026
The Frankie Shop SS27 Lookbook presents a collection defined by structured tailoring and a tension between minimalist sportswear and polished office-ready silhouettes. Photographed by Davit Giorgadze, the campaign channels a clean editorial aesthetic, utilizing soft natural light and neutral studio backgrounds to foreground the interplay of bold colour-blocking and textured layering. Virginie Benarroch leads the styling, integrating oversized blazers, utility-style cargo separates, and unexpected accessory accents to create a modular, contemporary wardrobe. The execution relies on precise, high-contrast framing that balances rigid garment structure with relaxed silhouettes. With hair by Pawel Solis and makeup by Thierry Do Nascimento, the looks maintain an understated consistency across varied interior and studio settings, anchored by models Maryamo Musse and Svetlana Lethelier.
Editorial, Vertical, Clean
Natural light
High Street Fashion
White Seamless
Lookbook
