The Frankie Shop

Oct 2025

For The Frankie Shop Fall 2025 Ad Campaign, the brand leans into a masterclass of structural minimalism and elevated textures. The collection channels a sophisticated urban aesthetic, blending menswear-inspired tailoring with a distinctly contemporary silhouette. Photographer Anthony Seklaoui captures the essence of the season through a series of lifestyle and portrait-focused images that emphasize the interplay between sharp, architectural lines and rich, tactile materials like glossy leather, structured wool, and dense faux fur. Featuring model Julia Nobis, the campaign utilizes natural light to ground the high-fashion garments within authentic, gritty city settings—from construction scaffolding to Parisian-style streets—creating a tension between luxury and the everyday. Under the expert eye of stylist Suzanne Koller, the layering is deliberate and precise, often incorporating ties and shirts to refine the oversized proportions of the coats and bombers. Technical choices, such as a shallow depth of field and consistent editorial framing, ensure the focus remains entirely on the clothing’s silhouette. With hair by Olivier Schawalder and makeup by Celine Martin, the overall look reads as polished and understated, reinforcing The Frankie Shop's reputation for clean, wearable, and forward-thinking design. This project serves as a compelling exploration of modern wardrobe staples, where casting direction by Arthur Méjean further underscores the effortless confidence inherent in the collection.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion