The Frankie Shop: MERCURY RISING

Brand

The Frankie Shop

Date

May 2025

Description

The Frankie Shop’s 'MERCURY RISING' campaign explores the intersection of high fashion and motorsport culture. Set against expansive desert landscapes, the editorial series features model Sun Mizrahi styled by Julia Sarr-Jamois in pieces ranging from minimalist bodysuits to bold leopard prints. Photographer Diana Louise Bartlett utilizes natural light to ground the subjects within the raw, earthy terrain. The compositions contrast the stillness of the fashion editorial poses with the kinetic energy of motocross riders, captured through a lens that emphasizes texture and wide, open horizons. The work leans into a raw, analogue film aesthetic to bridge the gap between contemporary apparel and rugged adventure.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Designer Fashion

Background

Desert

Context

Lookbook