The Frankie Shop
MERCURY RISING
Brand
ProjectMERCURY RISING
Date
May 2025
Description
The Frankie Shop’s 'MERCURY RISING' project is a fashion editorial set against an expansive desert landscape. Captured through the lens of photographer Diana Louise Bartlett, the series juxtaposes high-fashion silhouettes with the kinetic energy of motocross action. Featuring model Sun Mizrahi and styled by Julia Sarr-Jamois, the editorial leans into an earthy, raw aesthetic. Utilizing natural light and an analogue film technique, the compositions frame the subjects within rugged, sun-drenched environments that contrast contemporary apparel with the presence of dirt bikes and riders.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
Designer Fashion
Background
Desert
Context
Lookbook
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