The Broad
The Broad's documentary-style video campaigns capturing contemporary art and visitor culture
Featured The Broad projects
This week's top The Broad projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
The Broad · Teen - 15
The Broad museum showcases its contemporary gallery spaces in this 15-second spot, highlighting the interaction between a group of young adults and the institution’s architecture. Produced by GREATERGOOD, the film captures candid moments and group movement set against minimalist interiors and large-scale abstract works. The project leans into a documentary aesthetic, utilizing vertical framing and live-action techniques to emphasize the environment's scale. The cinematography maintains a clean, commercial tone, focusing on the interplay between the subjects and the museum's distinct spatial design.
The Broad · Mother & Daughter | 15" | 1080x1080
The Broad presents this 15-second spot, Mother & Daughter, a documentary-style look at a museum visit within a contemporary art gallery setting. The project captures two subjects as they navigate installations and framed artworks through quiet, shared observation. Produced by GREATERGOOD, the piece utilizes live-action technique and clean indoor lighting to frame the museum experience. The vertical format emphasizes the minimalist gallery aesthetic, focusing on the movement and interaction of the two subjects against the gallery walls.
The Broad · Mother & Daughter | 15" | 1080x1350
The Broad presents a short-form vertical video campaign capturing a candid exploration of its contemporary art galleries. Centered on the interaction between a mother and daughter, the project documents their engagement with the museum’s installations and paintings through a documentary-style lens. Produced by GREATERGOOD, the film utilizes a clean, observational approach to highlight the museum’s architectural interiors. The production leans into a natural lighting scheme and analogue film aesthetic to emphasize the connection between the subjects and the exhibited art.
The Broad · Mother & Daughter | 15" | 1080x1920
The Broad presents this brand film, 'Mother & Daughter', capturing an intimate journey through the museum's contemporary art galleries. Produced by GREATERGOOD, the 15-second spot follows a Black mother and daughter as they engage with various artworks, emphasizing personal reflection and quiet connection. The film utilises documentary-style framing and natural light to maintain an authentic atmosphere against the gallery's clean architectural backdrop. This vertical live-action production focuses on the candid observations shared between the two subjects as they navigate the exhibition space.
The Broad · Mother & Daughter | 15" | 1920X1080 b
The Broad presents this 15-second campaign spot, 'Mother & Daughter,' which documents two women navigating the gallery spaces of the contemporary art museum. Through a documentary lens, the footage observes quiet interactions with abstract paintings, emphasizing the scale and atmosphere of the exhibits. Produced by GREATERGOOD, the film utilizes natural light to highlight the clean, white-walled architecture of the space. The aesthetic leans into a distinct analogue film texture, grounding the commercial narrative in a observational, human-centric visual style.
The Broad · Mother & Daughter | 30" | 1080x1080
This 30-second video piece, produced by GREATERGOOD for The Broad, follows a mother and daughter as they explore the museum’s galleries. The documentary-style content focuses on candid interactions and their shared experience engaging with contemporary art pieces. Utilizing a clean, live-action technique, the project frames the museum visit through a lens of generational connection. The film highlights the pair as they navigate the space, capture memories, and discuss the works on display.
The Broad · Mother & Daughter | 30" | 1080x1350
The Broad presents this short-form documentary featuring a mother and daughter exploring the museum's rotating exhibitions. The 30-second vertical film captures candid moments of the pair as they navigate various galleries, pausing for selfies against illuminated light displays and engaging with the curated artwork on white gallery walls. Produced by GREATERGOOD, the piece utilises a live-action technique to document the pair's visit. The narrative focuses on the duo's relationship and their individual perspectives on the installations, framed within a clean visual aesthetic.
The Broad · Mother & Daughter | 30" | 1080x1920
The Broad presents a 30-second documentary-style vertical video capturing a shared visit between a mother and daughter at a contemporary art gallery. Produced by GREATERGOOD, the film tracks the pair as they navigate various installations and paintings, documenting their interaction through a modern, live-action lens. The piece utilizes warm, natural lighting to highlight candid moments of connection within the museum setting. The clean aesthetic emphasizes the environment of the gallery, focusing on the generational exchange through a series of handheld-style sequences.
The Broad · Mother & Daughter | 60" | 1080x1920
The Broad presents this vertical video campaign, centering on a shared museum visit between a mother and daughter. The 60-second piece documents candid exploration across the institution’s gallery spaces, focusing on the connection formed through the viewing of contemporary art installations. Produced by Greatergood, the commercial project utilizes a clean aesthetic to highlight the visitor experience. Through playful framing and observational moments, the campaign captures the atmosphere of the museum environment.
The Broad · Mother & Daughter | 60" | YT 1920x1080 b
The Broad presents a 60-second film exploring the intersection of art and personal connection. Directed by GREATERGOOD, the piece captures a mother and daughter traversing contemporary galleries and engaging with large-scale installations. The project leans into cinematic, live-action techniques to emphasize the experiential nature of museum visits. Through warm, clean framing, the narrative focuses on candid, unscripted moments as the subjects interact with the exhibition spaces.
The Broad · TEEN | 15" | 1080x1080
The Broad presents a 15-second promotional spot showcasing youthful engagement with contemporary art collections. The film follows a diverse group of teenagers as they navigate museum galleries, interacting with large-scale installations, sculptures, and pop art. Produced by GREATERGOOD, the piece utilizes dynamic camera movements and a live-action technique to capture the group’s movement through bright exhibition spaces. The commercial serves as a spotlight on contemporary museum culture.
The Broad · TEEN | 15" | 1080x1350
The Broad presents a promotional video campaign titled TEEN, capturing the intersection of contemporary art and youthful discovery. The project, produced by GREATERGOOD, features a diverse group of young adults as they move through the museum's bright interior spaces. Utilizing live-action technique and natural lighting, the 15-second spot captures candid interactions with various museum exhibits and architecture. The visual style relies on dynamic camera movement to emphasise the clean, white gallery walls and polished concrete floors, framing the collection through a vibrant and energetic lens.
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