The Broad Mother & Daughter | 15" | 1920X1080 b 2026

About

The Broad presents this 15-second campaign spot, 'Mother & Daughter,' which documents two women navigating the gallery spaces of the contemporary art museum. Through a documentary lens, the footage observes quiet interactions with abstract paintings, emphasizing the scale and atmosphere of the exhibits. Produced by GREATERGOOD, the film utilizes natural light to highlight the clean, white-walled architecture of the space. The aesthetic leans into a distinct analogue film texture, grounding the commercial narrative in a observational, human-centric visual style.