The Broad
Mother & Daughter | 30" | 1080x1920
BrandThe Broad
Date
May 2026
Description
The Broad presents this 30-second vertical film, 'Mother & Daughter,' produced by GREATERGOOD. The project captures the experience of two Black women navigating a contemporary art gallery, documenting their movement through various installations and their use of a smartphone to record the visit. The piece employs a documentary approach, leaning into live-action technique and warm, natural lighting to frame the subjects within the museum environment. The focus remains on the generational connection and the shared exploration of the space.
Style
Documentary, Vertical, Warm, Clean
Industries
Festivals & Events
Background
Gallery
Context
Advertising Campaign, Brand Film / Corporate Video
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