The Broad Mother & Daughter | 60" | 1080x1920 2026

About

The Broad presents this vertical video campaign, centering on a shared museum visit between a mother and daughter. The 60-second piece documents candid exploration across the institution’s gallery spaces, focusing on the connection formed through the viewing of contemporary art installations. Produced by Greatergood, the commercial project utilizes a clean aesthetic to highlight the visitor experience. Through playful framing and observational moments, the campaign captures the atmosphere of the museum environment.