The Broad Mother & Daughter | 15" | 1080x1350 2026

About

The Broad presents a short-form vertical video campaign capturing a candid exploration of its contemporary art galleries. Centered on the interaction between a mother and daughter, the project documents their engagement with the museum’s installations and paintings through a documentary-style lens. Produced by GREATERGOOD, the film utilizes a clean, observational approach to highlight the museum’s architectural interiors. The production leans into a natural lighting scheme and analogue film aesthetic to emphasize the connection between the subjects and the exhibited art.