The Broad museum showcases its contemporary gallery spaces in this 15-second spot, highlighting the interaction between a group of young adults and the institution’s architecture. Produced by GREATERGOOD, the film captures candid moments and group movement set against minimalist interiors and large-scale abstract works.
The project leans into a documentary aesthetic, utilizing vertical framing and live-action techniques to emphasize the environment's scale. The cinematography maintains a clean, commercial tone, focusing on the interplay between the subjects and the museum's distinct spatial design.
