The Broad presents a promotional video campaign titled TEEN, capturing the intersection of contemporary art and youthful discovery. The project, produced by GREATERGOOD, features a diverse group of young adults as they move through the museum's bright interior spaces.
Utilizing live-action technique and natural lighting, the 15-second spot captures candid interactions with various museum exhibits and architecture. The visual style relies on dynamic camera movement to emphasise the clean, white gallery walls and polished concrete floors, framing the collection through a vibrant and energetic lens.
