Swarovski: Swarovski S/S 2025 Campaign

Apr 2025

Swarovski presents its S/S 2025 campaign, a fashion-focused initiative featuring entertainer Ariana Grande. The work centres on the brand's latest collection of statement necklaces, earrings, and rings, highlighting the interplay between faceted purple crystals and metallic accents. The film leans into a high-energy aesthetic, alternating between detailed product close-ups and choreographed movement. Shot against a clean, minimalist backdrop, the production features elevated styling including crystal hair accessories and bejewelled eyewear. Creative direction is led by Giovanna Engelbert, with direction and photography by Mert Alas and Marcus Piggott. The project also features contributions from stylist Mimi Cuttrell, choreographer Pat Boguslawski, hair stylist Alyx Liu, and makeup artist Michael Anthony.

Vertical, Commercial, Clean, Polished

White Seamless

Advertising Campaign