Swarovski: Swarovski Millenia & Lucent

Mar 2025

Swarovski’s Millenia and Lucent campaign presents an extensive showcase of the brand’s vibrant, faceted crystal collections through a high-energy, editorial lens. The imagery spans a diverse range of urban settings, from night-time street scenes to intimate, grain-textured interiors, emphasizing the reflective properties and geometric structures of the jewellery. Photographer Marcus Ohlsson leads the creative execution, supported by fashion styling from Zara Zachrisson and casting by Shimana. The project leans into a cinematic and gritty aesthetic, utilizing long exposure techniques, flash lighting, and analogue film textures to create dynamic, high-contrast portraits. By blending saturated jewel tones with motion-blurred cityscapes, the campaign positions the statement necklaces, rings, and ear cuffs as central to an active, modern narrative.

Editorial, Vertical

Advertising Campaign