Swarovski Swarovski x Ariana Grande 2025 Capsule Collection 2025

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Swarovski partners with Ariana Grande for the 2025 capsule collection, presenting a campaign that highlights the interplay between crystal jewellery and portraiture. Directed by Giovanna Engelbert with photography by Mert Alas and Marcus Piggott, the project leans into a monochrome aesthetic to focus on the textures of the collection’s crystal necklaces, earrings, and rings. The campaign utilizes a cinematic, high-contrast visual language, weaving together macro product shots and behind-the-scenes portraits. With styling by Mimi Cuttrell, hair by Alyx Liu, and makeup by Michael Anthony, the work maintains a refined, polished approach. The set design, credited to Emma Roach, provides a neutral backdrop that directs attention toward the intricate craftsmanship of the accessories.