Swarovski

May 2025

Swarovski presents its Mother's Day 2025 campaign, a series of editorial portraits focused on the brand's latest collection of crystal-embellished jewelry. Under the creative direction of Giovanna Engelbert, photographer Marcus Ohlsson captures the pieces in a series of close-up and portrait frames that lean into natural light and warm tones to highlight the facets of the crystal work. The imagery features models including Divine Mugisha, Gal Dahan, and Sara Grace Wallerstedt, styled by Malina Joseph Gilchrist. The styling balances vibrant, multicolored floral jewelry and layered necklaces with contemporary textures, ranging from denim to structured accessories like crystal-encrusted sunglasses. With grooming by hair stylist Lucas Wilson and makeup artist Fulvia Farolfi, the campaign maintains a clean, polished aesthetic across both outdoor and studio backdrops.

Editorial, Vertical, Warm, Clean

Natural light

Jewellery

Advertising Campaign