Swarovski: Swarovski Mother's Day 2025

May 2025

Swarovski presents its 2025 Mother's Day campaign, a series of portraits showcasing a collection of colourful, crystal-encrusted jewelry. With creative direction by Giovanna Engelbert and photography by Marcus Ohlsson, the campaign highlights intricate floral motifs and layered gemstone accessories. Utilising natural light and a clean editorial aesthetic, the visuals focus on macro details and the reflective facets of the crystal pieces. Styling by Malina Joseph Gilchrist leans into a polished, contemporary look, with hair by Lucas Wilson and makeup by Fulvia Farolfi complementing the vibrant tones of the jewelry. The project features models Divine Mugisha, Gal Dahan, and Sara Grace Wallerstedt.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign