Subaru: Wilderness Set it Free
Brand
Date
Jun 2023
Description
Subaru's Wilderness Set it Free campaign highlights the automaker’s commitment to rugged performance through a high-stakes cinematic demonstration. The production centers on the precision airlift of a vehicle into a remote, mountainous environment, contrasting urban infrastructure with untouched terrain. Developed by agency Zulu Alpha Kilo, the spot utilizes drone footage and fast-paced editing to showcase the SUV’s outdoor readiness. The live-action technique emphasizes a gritty, warm aesthetic that focuses on the mechanics of the transport and the vehicle’s durability in demanding conditions.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Powder Blue
Charcoal
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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