Subaru, G.I. Joe: Do Something Out Of The Box
Date
Jul 2025
Description
Subaru and G.I. Joe team up for the 'Do Something Out Of The Box' campaign, a commercial spot that intercuts domestic moments with high-energy automotive footage. The narrative balances a quiet family scene at a modern dining table with dynamic sequences of a blue vehicle navigating tunnels and tree-lined roads. Produced with creative involvement from agency Disciple and licensing handled by Born Licensing, the piece leans into a cinematic visual language. The live-action technique bridges the gap between the character-driven narrative and the vehicle's metallic aesthetic, anchored by a warm color palette.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Cobalt
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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