Subaru Mountain Pass 2023

About

Subaru's Mountain Pass campaign captures the resilience of a luxury SUV navigating harsh winter terrain. The commercial employs cinematic drone footage to frame the vehicle against a backdrop of frozen lakes and snow-covered forests, utilizing live-action techniques to emphasize the environment's scale. The narrative follows a family journey through icy mountain passes, with a cool, desaturated color grade that reinforces an atmospheric aesthetic. Production was handled by Circle, with agency and post-production duties managed by Zulu Alpha Kilo. Manning Gottlieb OMD supported the media strategy, while Eggplant Music & Sound provided the audio landscape.