Subaru: The Visionaries-repped director Chris Fowles Brings His Detail-Focused Storytelling to Subaru’s Latest Commercial, ‘What Drives You’.
Brand
Date
Jan 2026
Description
Subaru's latest commercial, 'What Drives You,' features a filmic narrative directed by Chris Fowles. The spot explores an atmospheric, early morning sequence set by a serene lake, where the interplay between warm golden hour tones and crisp, natural light highlights a sense of quiet reflection. Produced by Junction Eleven with agency creative support from Cogent, the project employs live-action techniques to emphasize tactile connection with the environment. The cinematography centers on observational storytelling, capturing the subtle condensation of breath and the stillness of the landscape at sunrise.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Mass Market Automotive
Color
Jet Black
Navy
Background
Lake
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.