Starbucks: Mantra
Brand
Date
Mar 2025
Description
Starbucks China presents Mantra, a commercial campaign that turns an observational lens on the daily operations within its café spaces. Created in collaboration with Anomaly Shanghai, the project documents the technical precision of baristas alongside the quiet atmosphere of the shop floor. Utilizing live-action technique and a moody visual palette, the work emphasizes the rhythmic nature of coffee preparation. The vertical format frames the intimate connection between staff and the craft of the service environment.
Style
Vertical, Commercial, Moody
Industries
Color
Forest Green
Off-Black
Background
Café
Context
Advertising Campaign
Associated creatives
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