Starbucks

Mar 2025

Starbucks China and Anomaly Shanghai collaborate on Mantra, a commercial project that centers on the craft of coffee preparation. The work captures intimate portraits of baristas, balancing technical focus on espresso machines with the human element of customer connection. Filmed with a moody aesthetic, the live-action production utilizes atmospheric lighting to highlight the details of the café environment and the signature green aprons. The project focuses on the quiet dedication present within the daily routines of a restaurant setting.

Vertical, Commercial, Moody

Restaurants

Café

Advertising Campaign