This Starbucks commercial campaign spotlights the seasonal return of the Pumpkin Spice Latte. The narrative moves from the bustling environment of an autumn cafe setting to the precise preparation of the beverage, capturing espresso extraction and the steaming of milk.
The edit emphasizes the tactile nature of the product, moving between the finished drink topped with whipped cream and the raw, harvested pumpkins used in the recipe. The execution utilizes live-action technique and a warm color grade to reinforce the seasonal tone of the food and beverage industry work.
