Starbucks

The Comfort Index

Brand

Date

Sep 2024

Description

Starbucks explores the sensory and emotional impact of the Frappuccino in The Comfort Index, a commercial project developed with Energy BBDO. The film frames the product experience through a playful scientific lens, centered on a custom pavilion draped in vibrant green fabric and filled with lush tropical plants. Inside this serene environment, participants are monitored as they interact with the beverages, with their reactions captured through live-action technique and clean commercial cinematography. Digital interfaces display data and social commentary, contrasting against an industrial warehouse backdrop. The production, executed by UNIT9 US, leans into organic green tones and soft ambient lighting to articulate the atmosphere of the experiment.

Style

Horizontal, Commercial, Clean

Industries

Beverages

Color

Forest Green

Pure White

Espresso

Background

Set-dressed

Context

TVC / TV Commercial