Starbucks introduces its Iced Shaken Espresso through a commercial campaign that highlights the craft of the beverage. The production focuses on the preparation process, capturing the movement of espresso pouring over ice and the rhythmic shaking of ingredients behind the counter.
The film utilizes a clean, live-action technique to showcase the preparation of the coffee, emphasizing rich textures and natural lighting within a contemporary café environment. With production led by Anomaly Shanghai and Starbucks China, the project maintains a focus on the technical craft and atmosphere of the brand's beverage preparation.
