Starbucks

Iced Shaken Espresso

Brand

Date

Mar 2025

Description

Starbucks explores the craft of its Iced Shaken Espresso in this commercial spot, highlighting the precise movements of the barista behind the counter. The film centres on the sensory details of the preparation process, using close-up shots to capture the amber hues of espresso as it cascades over ice. Developed by agencies Anomaly Shanghai and Starbucks China, the project utilises live-action techniques to emphasize the shaking sequence, drawing focus to the blend of ingredients within a contemporary café setting. The production benefits from natural lighting, maintaining a clean visual aesthetic throughout the duration.

Style

Vertical, Commercial, Clean

Industries

Beverages

Color

Jet Black

Forest Green

Background

Café

Context

TVC / TV Commercial