Starbucks
Iced Shaken Espresso
Brand
ProjectIced Shaken Espresso
Date
Mar 2025
Description
This commercial campaign for Starbucks introduces the Iced Shaken Espresso, focusing on the sensory process of the beverage’s preparation. The film highlights the craft behind the drink, featuring baristas in a contemporary café setting as they combine espresso with ice, capturing the swirling textures and amber tones of the coffee. The production, developed by Anomaly Shanghai and Starbucks China, leans into a clean, live-action aesthetic. By utilizing dynamic camera angles and natural lighting, the work emphasizes the physical movement of the preparation, from the shaking of the ingredients to the final pour.
Style
Vertical, Commercial, Clean
Industries
Beverages
Color
Jet Black
Forest Green
Background
Café
Context
TVC / TV Commercial
Associated creatives
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