Square
Square's community-driven commercial campaigns and digital platform storytelling
Featured Square projects
This week's top Square projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Square · See You in the Neighbourhood, Naomi Watts
Square’s 'See You in the Neighbourhood' campaign, featuring Naomi Watts, spotlights the rhythm of local community life through a series of vignettes. The commercial navigates the morning routines of business owners and patrons, moving from quiet coastal sunrises to the internal bustle of neighborhood bakeries and cafes. Produced by Entropico, the film utilizes a live-action technique to ground the narrative in everyday interactions. The aesthetic leans into a warm color palette and cinematic lighting to maintain a consistent, welcoming tone across the sequence, with post-production, VFX, and animation also managed by the Entropico team. Music and sound design are provided by OTIS.
Square · Business in Better Shape
Square’s Business in Better Shape campaign explores the intersection of independent retail and modern digital infrastructure. The commercial features a series of vignettes documenting shop owners as they manage daily transactions and operations through integrated POS hardware. Directed with a focus on intimacy, the work utilizes a clean, live-action technique to ground complex management tools in relatable daily tasks. The visual approach prioritizes a warm aesthetic, highlighting the human element behind small business growth across both retail and hospitality sectors.
Square · Remember to Smile
Square’s commercial campaign, 'Remember to Smile,' offers an intimate look at the operational intensity of a professional restaurant kitchen. Developed by agency Sunday Gravy and produced by Good Oil, the work focuses on the intersection of culinary service and digital efficiency. The live-action project utilizes moody, teal-toned ambient lighting to emphasize the stainless steel textures of the workspace. By capturing the rhythm of staff preparing complex orders and managing a digital ticket display, the narrative highlights the environment within the food and beverage industry.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
