Square
Square's community-driven commercial campaigns and digital platform storytelling
Featured Square projects
This week's top Square projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Square · See You in the Neighbourhood, Naomi Watts
Square’s 'See You in the Neighbourhood' campaign, featuring Naomi Watts, spotlights the rhythm of local community life through a series of vignettes. The commercial navigates the morning routines of business owners and patrons, moving from quiet coastal sunrises to the internal bustle of neighborhood bakeries and cafes. Produced by Entropico, the film utilizes a live-action technique to ground the narrative in everyday interactions. The aesthetic leans into a warm color palette and cinematic lighting to maintain a consistent, welcoming tone across the sequence, with post-production, VFX, and animation also managed by the Entropico team. Music and sound design are provided by OTIS.
Square · Business in Better Shape
Square’s Business in Better Shape campaign explores the intersection of independent retail and modern digital infrastructure. The commercial features a series of vignettes documenting shop owners as they manage daily transactions and operations through integrated POS hardware. Directed with a focus on intimacy, the work utilizes a clean, live-action technique to ground complex management tools in relatable daily tasks. The visual approach prioritizes a warm aesthetic, highlighting the human element behind small business growth across both retail and hospitality sectors.
Square · Remember to Smile
Square’s commercial campaign, 'Remember to Smile,' offers an intimate look at the operational intensity of a professional restaurant kitchen. Developed by agency Sunday Gravy and produced by Good Oil, the work focuses on the intersection of culinary service and digital efficiency. The live-action project utilizes moody, teal-toned ambient lighting to emphasize the stainless steel textures of the workspace. By capturing the rhythm of staff preparing complex orders and managing a digital ticket display, the narrative highlights the environment within the food and beverage industry.
Square · Landing Page
Square introduces its Unboxed landing page through this promotional piece, focusing on the developer platform's ecosystem of events, product launches, and educational workshops. The video serves as a digital walkthrough of the brand's engagement initiatives, featuring appearances from Iddris Sandu, Jack Dorsey, and Adam Stacoviak. The visual execution relies on a blend of live-action technique and motion graphics, set against dark, high-contrast backgrounds with vibrant gradients. The design prioritizes clarity, utilizing professional lower-third overlays, floating badges, and cursor interactions to highlight the functional aspects of the platform's user interface.
Square · See You in the Neighbourhood, Mick Fanning
In a heartfelt nod to the symbiotic relationship between professional athletes and their local ecosystems, Square delivers a poignant exploration of community connection with its campaign, See You in the Neighbourhood, featuring legendary surfer Mick Fanning. This project deftly navigates the intersection of e-commerce platforms and retail reality, pivoting away from cold corporate messaging to embrace a grounded, human-centric narrative. Through a masterful use of live-action technique and reportage style, the production highlights the daily rhythms of coastal life, following Fanning as he moves from the swell of the surf to the warm, inviting interiors of local fixtures like Pasture and Co. Entropico brings a sharp, cinematic eye to the production and post-production, ensuring the visual transition between expansive beach daylight and the intimate, amber-hued glow of local cafes feels seamless. The integration of Square point-of-sale systems never feels forced; instead, it serves as a narrative thread that ties the surfing community to the small business owners supporting them. With atmospheric sound design from OTIS grounding the visuals, the piece leans into a documentary aesthetic that celebrates the transactional yet profoundly personal interactions that define neighborhood living. It is a sophisticated commercial exercise that proves the most effective brand storytelling often lies in simply turning the lens toward the people and local commerce that make a place feel like home.
Square · See You in the Neighbourhood, Daniel Ricciardo
Square spotlights local commerce in this film featuring Formula 1 driver Daniel Ricciardo. The project explores the connection between small businesses and their communities, capturing intimate interior spaces and food preparation at local staples like Leonards House of Love. Produced by Entropico, the film employs cinematic framing and golden hour lighting to document the atmosphere of neighborhood spots. The production integrates live-action technique with animation and post-production, underscored by sound design from OTIS.
Square · Remember To Smile
Square’s commercial film, Remember To Smile, provides a look into the high-pressure environment of a professional kitchen. The project centers on the rhythms of restaurant service, tracking staff as they navigate ticket displays and complex meal preparations. Developed by Sunday Gravy with production by Good Oil, the piece utilizes cinematic cinematography to document the intensity of hospitality operations. The narrative captures the pace of the back-of-house, culminating in a brief moment of celebration during a shift. The film relies on a moody, live-action technique to translate the realities of food service for a modern audience.
Square · Las Vegas Forum
Square activates the Las Vegas Forum with a large-scale digital installation showcasing their platform capabilities. The campaign utilizes the venue's massive LED facade to deliver high-visibility promotional content to a public audience, integrating product imagery and graphic sequences into the architectural environment. Executing a commercial project of this scale, the installation leans into vertical formatting to align with the site's neoclassical columns. Sound design and audio production for the installation were managed by Heavy Duty Projects.
Square · See You At Neighbors Skate Shop
Square spotlights the intersection of local commerce and community in this commercial for 'See You At Neighbors Skate Shop.' The film documents the daily life of a neighborhood skate shop, following shop owners and patrons through candid interactions on city streets and local skate ramps. Utilizing a live-action technique, the film adopts a documentary-style approach to emphasize the relationship between small businesses and their neighborhoods. The aesthetic leans into a nostalgic tone, complemented by warm lighting and sound production from Heavy Duty Projects.
Square · See You At The SWAG Shop
Square spotlights the intersection of local commerce and community life in 'See You At The SWAG Shop.' Featuring Killer Mike at an Atlanta barbershop, the piece documents neighborhood interactions with a focus on candid storytelling. The project employs a documentary visual style, utilizing warm interior lighting and live-action techniques to frame the storefront on Edgewood. Music and sound design are provided by Heavy Duty Projects, grounding the narrative within the local commerce scene.
Square · See You At Rogue
Square spotlights the community-centric nature of independent retail in this commercial spot, See You At Rogue. Centered on the daily rhythm of a boutique storefront, the project captures candid interactions and local culture through a warm, energetic lens. Utilizing a live-action technique with an analogue film aesthetic, the piece focuses on the intersection of commerce and neighborhood life. Sound design by Heavy Duty Projects complements the natural lighting to establish a grounded, welcoming atmosphere.
Square · See You At Ggiata Delicatessen
Square spotlights the intersection of local commerce and community in 'See You At Ggiata Delicatessen.' The brand video documents the daily operations and atmosphere of the neighborhood deli, moving through interior shop interactions and exterior storefront perspectives. Employing a documentary approach, the film utilizes natural light and drone footage to capture the deli's role within its local environment. The production features a clean aesthetic that draws on an analogue film quality to frame the everyday rhythms of staff and patrons.
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