Square activates the Las Vegas Forum with a large-scale digital installation showcasing their platform capabilities. The campaign utilizes the venue's massive LED facade to deliver high-visibility promotional content to a public audience, integrating product imagery and graphic sequences into the architectural environment.
Executing a commercial project of this scale, the installation leans into vertical formatting to align with the site's neoclassical columns. Sound design and audio production for the installation were managed by Heavy Duty Projects.
