Square

May 2026

Square activates the Las Vegas Forum with a large-scale digital advertising installation designed to bridge physical architecture and digital promotion. The project utilizes the exterior facade of the venue, integrating the brand's graphic identity and product messaging directly into the neoclassical environment. Captured through live-action technique, the display features a sequence of high-contrast visuals tailored for a vertical format. The installation serves as a prominent commercial touchpoint within the public space, drawing on the scale of the architecture to command attention from passing pedestrians. Sound design for the installation was provided by Heavy Duty Projects.

Vertical, Commercial

Apps & Digital Platforms

Commercial Office

Out of Home (OOH)