Square
See You At The SWAG Shop
Brand
ProjectSee You At The SWAG Shop
Date
Apr 2026
Description
Square spotlights the intersection of local commerce and community in 'See You At The SWAG Shop.' The project features Killer Mike within an Atlanta barbershop, focusing on the cadence of neighborhood life and the interactions between local staff and customers. Executing with an authentic documentary style, the piece utilizes warm interior lighting and live-action technique to capture the atmosphere on Edgewood. Music and sound design were provided by Heavy Duty Projects, grounding the narrative in the specific environment of the shop.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film
Industries
Apps & Digital Platforms
Color
Jet Black
Background
Salon
Context
Brand Film / Corporate Video
Associated creatives
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