Square

Jul 2026

In a heartfelt nod to the symbiotic relationship between professional athletes and their local ecosystems, Square delivers a poignant exploration of community connection with its campaign, See You in the Neighbourhood, featuring legendary surfer Mick Fanning. This project deftly navigates the intersection of e-commerce platforms and retail reality, pivoting away from cold corporate messaging to embrace a grounded, human-centric narrative. Through a masterful use of live-action technique and reportage style, the production highlights the daily rhythms of coastal life, following Fanning as he moves from the swell of the surf to the warm, inviting interiors of local fixtures like Pasture and Co. Entropico brings a sharp, cinematic eye to the production and post-production, ensuring the visual transition between expansive beach daylight and the intimate, amber-hued glow of local cafes feels seamless. The integration of Square point-of-sale systems never feels forced; instead, it serves as a narrative thread that ties the surfing community to the small business owners supporting them. With atmospheric sound design from OTIS grounding the visuals, the piece leans into a documentary aesthetic that celebrates the transactional yet profoundly personal interactions that define neighborhood living. It is a sophisticated commercial exercise that proves the most effective brand storytelling often lies in simply turning the lens toward the people and local commerce that make a place feel like home.

Lifestyle, Reportage, Commercial

Live-action Technique

E-commerce Platforms, Retail