Square
Remember To Smile
Brand
Date
May 2026
Description
Square’s commercial film, Remember To Smile, provides a look into the high-pressure environment of a professional kitchen. The project centers on the rhythms of restaurant service, tracking staff as they navigate ticket displays and complex meal preparations. Developed by Sunday Gravy with production by Good Oil, the piece utilizes cinematic cinematography to document the intensity of hospitality operations. The narrative captures the pace of the back-of-house, culminating in a brief moment of celebration during a shift. The film relies on a moody, live-action technique to translate the realities of food service for a modern audience.
Style
Horizontal, Cinematic, Moody
Industries
Restaurants
Color
Jet Black
Pure White
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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