Square
Remember To Smile
Brand
ProjectRemember To Smile
Date
May 2026
Description
Square’s 'Remember To Smile' campaign captures the internal rhythm of a bustling restaurant environment during peak service hours. The commercial highlights the intersection of hospitality operations and modern digital integration, documenting staff as they coordinate orders on digital displays while balancing the physical demands of food preparation. Produced by Good Oil with creative direction from Sunday Gravy, the film leans into a moody, cinematic aesthetic. The narrative centers on the pace of a kitchen setting, culminating in a candid moment of staff celebration.
Style
Horizontal, Cinematic, Moody
Industries
Restaurants
Color
Jet Black
Pure White
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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