Square See You in the Neighbourhood, Naomi Watts 2026

About

Square’s 'See You in the Neighbourhood' campaign, featuring Naomi Watts, spotlights the rhythm of local community life through a series of vignettes. The commercial navigates the morning routines of business owners and patrons, moving from quiet coastal sunrises to the internal bustle of neighborhood bakeries and cafes. Produced by Entropico, the film utilizes a live-action technique to ground the narrative in everyday interactions. The aesthetic leans into a warm color palette and cinematic lighting to maintain a consistent, welcoming tone across the sequence, with post-production, VFX, and animation also managed by the Entropico team. Music and sound design are provided by OTIS.