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Square: Remember to Smile

Brand
Date

Feb 2025

Description

Square’s commercial campaign, 'Remember to Smile,' offers an intimate look at the operational intensity of a professional restaurant kitchen. Developed by agency Sunday Gravy and produced by Good Oil, the work focuses on the intersection of culinary service and digital efficiency. The live-action project utilizes moody, teal-toned ambient lighting to emphasize the stainless steel textures of the workspace. By capturing the rhythm of staff preparing complex orders and managing a digital ticket display, the narrative highlights the environment within the food and beverage industry.

Style

Horizontal, Action, Cinematic, Moody

Industries
Color
Navy
Jet Black
Background

Commercial Kitchen

Context

TVC / TV Commercial

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