Square’s commercial campaign, 'Remember to Smile,' offers an intimate look at the operational intensity of a professional restaurant kitchen. Developed by agency Sunday Gravy and produced by Good Oil, the work focuses on the intersection of culinary service and digital efficiency.
The live-action project utilizes moody, teal-toned ambient lighting to emphasize the stainless steel textures of the workspace. By capturing the rhythm of staff preparing complex orders and managing a digital ticket display, the narrative highlights the environment within the food and beverage industry.
