Sir The Label
Featured Sir The Label projects
This week's top Sir The Label projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Sir The Label · PF 25
The Sir The Label PF 25 campaign captures a raw, documentary-style approach to fashion editorial photography. Set against an urban backdrop of industrial trucks, stone facades, and city sidewalks, the collection juxtaposes structured tailoring with fluid, sheer fabrics and voluminous silhouettes. Photographer Letty Schmiterlow uses soft, diffused natural light throughout the series to ground the high-fashion styling within the gritty, everyday environment of the street. The editorial features model Prinnie Stott, with fashion styling by Vanessa Coyle, hair by Moe Mukai, and makeup by Lynski, emphasizing a moody and clean aesthetic that leans into textured details.
Project Sir The Label · Amanda Murphey for SIR. Eyewear
Sir The Label presents a sharp fashion campaign for their latest eyewear collection, anchored by model Amanda Murphey. The series leans into a high-contrast editorial aesthetic, utilising direct flash and saturated backdrops to elevate the minimalist accessories. The visual language balances clean, studio-lit portraits with experimental, artistic collage techniques that layer photographic cut-outs against monochromatic backgrounds. Photographer Simon Eeles leads the visual execution, working under the creative direction of Nikki Campbell and Sophie Coote. The production is rounded out by fashion styling from Karla Clarke, with hair styling by Joel Forman and makeup artistry by Jasmine Abdallaoui, collectively emphasising the collection's bold graphic quality.
Sir The Label · Spring Summer
The Spring Summer campaign for Sir The Label channels a pastoral, sun-drenched aesthetic across a series of fashion editorial images. Set within rural landscapes, the project leverages warm, natural light and golden hour illumination to highlight the intricate fabric details, lace eyelets, and textured knits of the collection. Photographer Sylvè Colless captures the collection with an emphasis on soft, earthy tones and a timeless quality, utilizing both digital and analogue film techniques. The visuals lean into a lifestyle-oriented editorial style, grounding the garments in expansive meadows and arid terrain. Creative direction by Justin Woo shapes the project, featuring talent Charlie Newman. The styling by Freddie Fredericks and makeup by Joanna Luhrs contribute to a clean, cohesive look that aligns with the raw, outdoor settings.
Project Sir The Label · Spring
Sir The Label’s Spring collection is captured through a sun-drenched fashion editorial that leans into a relaxed, Mediterranean-inspired aesthetic. Photographed by Justin Woo, the campaign utilizes a soft, analogue film treatment to highlight the textures of delicate linens, intricate lace, and tiered ruffles against a backdrop of classical stone architecture and rugged coastal terrain. The series features a focus on natural light, ranging from bright midday sun to the golden hour, creating a warm, airy atmosphere. The styling prioritizes clean, organic silhouettes and elevated accessories, set against lush greenery and the open sea, resulting in a cohesive visual language that emphasizes understated, feminine elegance.
Project Sir The Label · Resort Collection
Sir The Label explores a sun-drenched, minimalist aesthetic for its Resort Collection. Captured by creative director Justin Woo, the campaign leans into raw, arid landscapes, utilizing a natural light-focused approach to highlight the organic textures of the collection's linen and silk silhouettes. The series features model Marloes Horst, moving across salt flats, rocky coastal terrain, and rustic desert environments to evoke an effortless, warm-toned atmosphere. Technically driven by an analogue film sensibility, the imagery emphasises soft grain and clean, desaturated compositions. The photography maintains a candid, unposed mood, prioritising sun-bleached settings and the tactile details of the designer fashion pieces.
Project Sir The Label · Fall
The Fall campaign for Sir The Label captures a series of outdoor fashion editorials set within rustic, sun-drenched landscapes. The imagery leans into a natural aesthetic, utilizing golden hour light and earthy surroundings—from dry meadows to arid paddocks—to highlight the intricate textures of the collection, including delicate eyelet lace, cable-knit sweaters, and smocked detailing. Photographed by Sylve Colless and Justin Woo, with creative direction by Justin Woo, the campaign features talent Charlie Newman. The styling by Freddie Fredericks emphasizes effortless, layered silhouettes, while hair and makeup by Joanna Luhrs maintain a soft, candid feel. The project employs analogue-inspired techniques to ground the editorial in a warm, raw environment.
Project Sir The Label · Holiday
The Holiday campaign for Sir The Label presents a collection of resort wear through a series of coastal editorial portraits. Photographed by Byrdie Mack, the project features model Maya Stepper in a range of white linen dresses and separates, set against expansive, natural landscapes of sandy beaches, rolling surf, and mountainous horizons. With creative direction from Justin Woo, the imagery leans into a sun-kissed, relaxed aesthetic. The technical execution prioritises natural light and an analogue film texture, creating a candid and serene atmosphere that emphasises the fabric's movement and tactile quality. This series maintains a clean, minimalist approach to fashion photography, highlighting the lightweight, breezy nature of the garments in outdoor, shoreline environments.
Project Sir The Label · Fall/Winter
Sir The Label presents its Fall/Winter collection through an expansive fashion campaign set against arid, sun-drenched landscapes. Captured by photographer Jennifer Stenglein, the imagery leans into a rustic aesthetic, pairing textured white ensembles and structured silhouettes with rugged accessories like wide-brimmed hats and leather harnesses. Creative direction by Justin Woo shapes the project, which utilises natural light and the golden hour to emphasise the desert terrain and the interplay of shadow. Featuring talent Georgia Fowler, the series incorporates an editorial style with film-inspired textures that highlight the contrast between clean fabrics and the raw, earthy environment.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
