Sir The Label

Jan 2020

Sir The Label brings an arid, rustic perspective to its Fall/Winter campaign, set against vast desert landscapes and sun-drenched terrain. The collection channels a rugged, outdoor aesthetic, balancing delicate white garments with dark, structured accessories like wide-brimmed hats and holster harnesses. Photographer Jennifer Stenglein captures the collection with a focus on warm, golden-hour illumination and sharp, natural shadows. Creative director Justin Woo leads the visual direction, while talent Georgia Fowler serves as the face of the series. Makeup artist Jasmine Abdallaoui completes the look, utilizing techniques such as analogue film photography to heighten the raw, textural quality of the editorial shots.

Editorial, Vertical, Warm, Golden Hour

Natural light

Luxury Fashion Houses

Advertising Campaign