Sir The Label: Fall/Winter

Jan 2020

Sir The Label presents its Fall/Winter collection through an expansive editorial campaign shot in arid, desert-like terrain. The imagery leans into a rugged, rustic aesthetic, utilising natural light and golden hour illumination to emphasise the contrast between the collection's white textured fabrics and the deep, earthy tones of the landscape. Photographed by Jennifer Stenglein, the series features talent Georgia Fowler across a variety of outdoor environments. The work incorporates elements of analogue film and clean compositions, capturing a desert-inspired mood with styling by Justin Woo, who also contributed creative direction. Jasmine Abdallaoui provided make-up artistry to complement the warm, sun-drenched atmosphere of the project.

Editorial, Vertical, Warm

Natural light

Advertising Campaign