Georgia Fowler leaning against an orange rock wall wearing a white top and skirt for Sir The Label Fall/Winter campaign

Georgia Fowler wearing a black cowboy hat and dark dress seated on red sand for Sir The Label

Model wearing a black cowboy hat, white tank top, and white shorts standing outdoors in a grassy landscape at sunset.

Georgia Fowler wearing a black cowboy hat, bodysuit, and boots on a dirt road under a clear blue sky for Sir The Label.

Georgia Fowler wearing a black cowboy hat and black tank top outdoors under warm sunlight.

Georgia Fowler wearing a white blouse, hat, and boots standing in a desert landscape for Sir The Label

Georgia Fowler wearing a wide-brimmed black hat and white outfit against a bright sunset sky for Sir The Label Fall/Winter

Georgia Fowler wearing a white linen shirt, felt hat, and leather holster for Sir The Label

Model Georgia Fowler seated on reddish sand dunes wearing a white dress and black boots under a warm sunset sky.

Georgia Fowler wearing a white dress, patterned neck scarf and a brown hat standing on a dirt road

Georgia Fowler laughing in a white dress and black boots in a desert setting for Sir The Label Fall/Winter campaign.

Sir The Label Fall/Winter 2020

About

Sir The Label presents its Fall/Winter collection through an expansive editorial campaign shot in arid, desert-like terrain. The imagery leans into a rugged, rustic aesthetic, utilising natural light and golden hour illumination to emphasise the contrast between the collection's white textured fabrics and the deep, earthy tones of the landscape. Photographed by Jennifer Stenglein, the series features talent Georgia Fowler across a variety of outdoor environments. The work incorporates elements of analogue film and clean compositions, capturing a desert-inspired mood with styling by Justin Woo, who also contributed creative direction. Jasmine Abdallaoui provided make-up artistry to complement the warm, sun-drenched atmosphere of the project.