Sir The Label

Jan 2020

Sir The Label’s Fall/Winter campaign leans into a desert-inspired aesthetic, set against arid, sun-drenched landscapes. The project captures an editorial perspective on the brand’s latest collection, utilising natural light and golden hour illumination to emphasise the textures of the apparel and the rugged surroundings. Photographed by Jennifer Stenglein, the visuals feature model Georgia Fowler across various outdoor terrains. With creative direction by Justin Woo and makeup by Jasmine Abdallaoui, the campaign employs a warm, rustic color palette that complements the collection's white and black wardrobe choices. The series relies on analogue film techniques to build an atmospheric, earthy tone throughout the collection.

Editorial, Vertical, Warm, Golden Hour

Natural light

Luxury Fashion Houses

Advertising Campaign