Sir The Label

Jan 2019

Sir The Label's Fall campaign captures a rustic, outdoor aesthetic set against sun-drenched meadows, orchards, and arid landscapes. The editorial project leans into natural textures, showcasing intricate lace, cable-knit sweaters, and tiered ruffles through a palette of earthy tones and warm, golden hour light. Photography by Sylve Colless and Justin Woo creates a candid, deliberate atmosphere, often utilizing analogue film techniques to emphasize the raw, tactile nature of the garments. With fashion styling by Freddie Fredericks and hair and makeup by Joanna Luhrs, the visuals feature model Charlie Newman in settings that highlight the relationship between the apparel and the surrounding natural environment.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Lookbook, Advertising Campaign