Sir The Label: Fall

Jan 2019

The Fall campaign for Sir The Label channels a rustic, sun-drenched aesthetic through a series of fashion editorials set against arid paddocks and natural orchard landscapes. The collection leans into an earthy palette, with photography from Sylve Colless and Justin Woo emphasizing tactile details in lace, cable-knit, and ruffled textures. Featuring talent Charlie Newman, the imagery captures a candid, effortless mood, frequently utilizing golden hour light and analogue film techniques to frame the garments within a raw, rural environment. The styling by Freddie Fredericks, paired with hair and makeup by Joanna Luhrs, underscores the clean, naturalistic approach defined by the interplay between the intricate fabric patterns and the weathered textures of the terrain.

Editorial, Vertical, Warm

Natural light

Lookbook, Advertising Campaign