Black and white portrait of a woman in a polka dot dress seated at a checkered table outdoors for Sir The Label.

Model in a white dress and brown boots holding up a white fabric sheet outdoors

Blonde woman wearing white eyelet dress holding a brown hat outdoors in a dry grassy landscape for Sir The Label

Blonde woman wearing a white cross-back dress seated on a wooden chair outdoors in a red dirt landscape.

Model in white eyelet dress reclining in dry grass during golden hour for Sir The Label

Model standing outdoors wearing a white midi dress and white boots against a dry bush and reddish soil landscape

Blonde model sitting on a wooden chair outdoors wearing a white blouse and dark boots with grey knit leg warmers

Model Charlie Newman wearing a white lace dress and brown hat for Sir The Label

Black and white portrait of a woman in a cable-knit sweater holding a small flower to her eye against an outdoor rural background

Woman wearing a white smocked top and shorts holding a wicker basket of limes in an orchard

Smiling blonde woman holding a small green fruit near her face, wearing a white textured top.

Blonde woman wearing white ruffled top leaning against wooden post in outdoor setting

Smiling woman in a long white lace dress standing outdoors in a dry paddock surrounded by alpacas under a clear blue sky

Woman wearing a patterned beige dress and large straw hat in a dry field under bright sunlight

Blonde woman in a patterned green dress crouching and embracing a large woven wicker basket outdoors.

Blonde woman in a black crop top and ruffled maxi skirt leaning against a white fence outdoors.

Model in white tiered skirt and leather backpack standing outdoors in an arid landscape with trees.

Model wearing a floral two-piece outfit and straw hat standing outdoors among trees in natural sunlight

Model in printed cream smocked two-piece set standing among dry grass and boulders under sparse trees during daylight

Woman with long blonde hair wearing a patterned slip dress holding a branch outdoors at sunset

Sir The Label Fall 2019

About

The Fall campaign for Sir The Label channels a rustic, sun-drenched aesthetic through a series of fashion editorials set against arid paddocks and natural orchard landscapes. The collection leans into an earthy palette, with photography from Sylve Colless and Justin Woo emphasizing tactile details in lace, cable-knit, and ruffled textures. Featuring talent Charlie Newman, the imagery captures a candid, effortless mood, frequently utilizing golden hour light and analogue film techniques to frame the garments within a raw, rural environment. The styling by Freddie Fredericks, paired with hair and makeup by Joanna Luhrs, underscores the clean, naturalistic approach defined by the interplay between the intricate fabric patterns and the weathered textures of the terrain.