Sir The Label: Holiday
Brand
Date
Jan 2020
Description
Sir The Label’s 'Holiday' project serves as a serene fashion editorial, capturing a relaxed resort-wear aesthetic against raw, coastal landscapes. Through a series of outdoor portraits, the work highlights the tactile, lightweight textures of linen and smocked apparel, placing the garments in a natural, breezy context. Photographed by Byrdie Mack, the project leans into an analogue film quality and soft natural light to evoke a candid, sun-kissed atmosphere. Talent Maya Stepper moves through shorelines and mountain-framed beaches, with the visual language alternating between bright, warm tones and moody monochrome compositions.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Color
Pure White
Background
Sandy Beach
Context
Advertising Campaign, Lookbook
Associated creatives
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