Woman in a long white linen dress standing on a sandy beach by the ocean for Sir The Label Holiday project.

Model wearing a white blouse with her hands near her face against an ocean and sandy beach background

Model Maya Stepper wearing a long white dress standing in shallow ocean water against mountains for Sir The Label

Maya Stepper wearing a white linen set standing outdoors by the ocean against a mountain backdrop for Sir The Label Holiday

Model Maya Stepper wearing a white linen top and shorts by Sir The Label standing before the ocean

Model in white sundress holding straw hat with hand up to her face against a bright ocean background

Model Maya Stepper wearing a white halter top and matching trousers on a sandy beach with ocean waves in the background.

Maya Stepper leaning against a tree trunk in a white smocked dress by Sir The Label near a body of water

Woman with blonde hair wearing a white slip dress standing outdoors against a beach and blue sky background.

Model in white wrap dress walking along a sandy beach under a blue sky

Model in a white linen shirt and matching pants posing on a sandy beach against a dramatic cloudy sky.

Model in white strapless dress posing outdoors with natural background for Sir The Label

Maya Stepper in a white strapless maxi dress standing on a sandy beach with ocean waves for Sir The Label Holiday campaign.

Model Maya Stepper kneeling on a sandy beach wearing a white strapless top and straw hat for Sir The Label.

Model wearing a white strapless dress on a sandy beach with breaking waves and a lush green backdrop.

Sir The Label Holiday 2020

About

Sir The Label’s 'Holiday' project serves as a serene fashion editorial, capturing a relaxed resort-wear aesthetic against raw, coastal landscapes. Through a series of outdoor portraits, the work highlights the tactile, lightweight textures of linen and smocked apparel, placing the garments in a natural, breezy context. Photographed by Byrdie Mack, the project leans into an analogue film quality and soft natural light to evoke a candid, sun-kissed atmosphere. Talent Maya Stepper moves through shorelines and mountain-framed beaches, with the visual language alternating between bright, warm tones and moody monochrome compositions.