Sir The Label

Jan 2020

Sir The Label presents Holiday, a fashion editorial campaign that captures a relaxed resort-wear aesthetic set against tranquil coastal landscapes. Featuring model Maya Stepper, the imagery leans into a soft, sun-kissed mood, utilizing natural light and an analogue film technique to emphasize the tactile quality of the collection’s linen and smocked garments. Photographed by Byrdie Mack, the series highlights fluid silhouettes and coastal textures, moving from sandy shorelines to lush, mountainous horizons. With creative direction by Justin Woo, the campaign maintains a consistent, understated visual language that highlights the effortless nature of the apparel in an outdoor, elemental setting.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Sandy Beach

Advertising Campaign