Sir The Label

Jan 2016

Sir The Label presents its Resort Collection through a sun-drenched fashion editorial campaign. Captured by creative director Justin Woo, the imagery features talent Marloes Horst positioned across a series of arid landscapes, salt flats, and coastal environments that emphasize the collection's relaxed, vacation-ready aesthetic. The work leans into a raw, naturalistic visual language to ground the designer fashion pieces. Utilising natural light and an analogue film technique, the campaign achieves a warm, earthy palette. The compositions pair structured silhouettes with the organic textures of weathered wood, stone architecture, and sun-bleached desert terrain to highlight the movement and lightweight fabrics of the garments.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Lookbook