Sir The Label: Resort Collection

Jan 2016

The Resort Collection for Sir The Label features a series of fashion editorial portraits set against sun-drenched arid landscapes and coastal terrain. Photographed by Justin Woo, the imagery employs a warm, natural light aesthetic to highlight the brand's latest apparel, ranging from lightweight slip dresses to structured jumpsuits and refined separates. The project captures a candid, relaxed mood through the work of talent Marloes Horst. By utilizing analogue film techniques and an earthy color palette, the campaign leans into organic textures and raw, outdoor environments that define the resort wear aesthetic. The editorial work focuses on clean compositions and sharp daylight shadows, emphasizing the effortless nature of the collection.

Editorial, Vertical, Warm

Natural light

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