Blonde woman wearing a white dress and tall brown boots seated outdoors adjusting her boots

Monochrome fashion editorial image of a blonde woman wearing a polka dot dress standing with one foot on a chair outdoors.

Model in a black polka dot backless dress posing outdoors in a wooded area for Sir The Label Spring Summer campaign.

Woman in a white maxi dress holding up a large white fabric sheet outdoors

Model wearing a white lace blouse and dark hat with blonde hair blowing in the wind outdoors

Smiling woman leaning on a wooden fence post outdoors wearing a cable knit sweater and long skirt

Model in white long-sleeve dress posing outdoors in a dry paddock among sheep under bright sunlight.

Model in smocked cream dress and large straw hat standing outdoors in dry field under bright sunlight.

Model in white eyelet dress holding a brown hat standing in a dry field under bright sunlight.

Model in white eyelet dress holding a wide-brimmed hat outdoors in a dry meadow under bright natural sunlight.

Model with long blonde hair reclining on arid ground wearing an olive green patterned dress resting feet on a woven basket

Blonde woman wearing a white backless dress seated on a wooden chair outdoors near a white fence

Blonde woman wearing a white backless dress seated on a dark wooden chair outdoors

Blonde woman in black top and tiered skirt posing against a white wooden fence in a sunlit outdoor woodland setting

Blonde female model wearing a white two-piece outfit outdoors with a brown leather backpack against sparse trees

Woman in sheer patterned two-piece set and straw hat posing outdoors amidst a cascade of water droplets in golden sunlight

Model in printed cream smocked dress standing among boulders and sparse trees under warm golden hour sunlight

Young woman in a sleeveless floral slip dress standing outdoors in warm golden hour sunlight against a natural woodland background

A blond woman wearing a white lace dress sitting on dry grass outdoors during golden hour sunlight.

Sir The Label Spring Summer 2019

About

The Spring Summer campaign for Sir The Label leans into a pastoral, sun-drenched aesthetic, capturing the collection across a series of rugged, rural landscapes. Photographed by Sylvè Colless, the editorial series channels a timeless, earthy mood through the use of natural light and golden hour illumination. Featuring talent Charlie Newman, the imagery highlights intricate fabric details such as eyelet lace, textured knits, and delicate botanical prints. The styling by Freddie Fredericks pairs structured apparel with rustic accessories, while make-up by Joanna Luhrs maintains a clean, minimalist look throughout the sessions.