Sir The Label

Jan 2019

The Spring Summer campaign for Sir The Label channels a pastoral, sun-drenched aesthetic across a series of fashion editorial images. Set within rural landscapes, the project leverages warm, natural light and golden hour illumination to highlight the intricate fabric details, lace eyelets, and textured knits of the collection. Photographer Sylvè Colless captures the collection with an emphasis on soft, earthy tones and a timeless quality, utilizing both digital and analogue film techniques. The visuals lean into a lifestyle-oriented editorial style, grounding the garments in expansive meadows and arid terrain. Creative direction by Justin Woo shapes the project, featuring talent Charlie Newman. The styling by Freddie Fredericks and makeup by Joanna Luhrs contribute to a clean, cohesive look that aligns with the raw, outdoor settings.

Editorial, Vertical, Warm

Natural light