Sir The Label
Spring
Brand
ProjectSpring
Date
Jan 2018
Description
Sir The Label’s Spring collection is showcased through a sun-drenched fashion editorial campaign that leans into a romantic, coastal aesthetic. Captured by photographer and creative director Justin Woo, the imagery centers on the interplay between soft, tiered textiles and classical Mediterranean-style architecture. Technically refined through the use of analogue film and natural light, the campaign captures a relaxed, airy sensibility. The series features a recurring palette of whites, creams, and burgundy, utilizing the textures of linen and ruffled lace against rugged stone balustrades and coastal landscapes.
Style
Editorial, Warm, Vertical
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Pure White
Context
Lookbook
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