Sir The Label

Jan 2018

Sir The Label explores a serene coastal aesthetic in their Spring project, a fashion editorial series that leans into breezy, sun-drenched textures. The campaign centres on a collection defined by tiered ruffles, lace detailing, and delicate linen fabrics, all set against a backdrop of classic stone balustrades and rugged Mediterranean-style landscapes. Photographer Justin Woo captures the collection with an emphasis on soft, natural light and an analogue film aesthetic. By utilizing warm color grading and a relaxed editorial framing, the project highlights the fluid motion of the garments against the backdrop of lush greenery and open water, creating a cohesive visual narrative.

Editorial, Warm, Vertical

Analogue / film, Natural light

Designer Fashion

Lookbook