Woman in floral tiered dress leaning against a white balustrade holding a straw hat

Woman in white dress seated on a white stone wall overlooking an ocean and coastline by Justin Woo

Woman in a white ruffled mini dress posing outdoors against an ocean backdrop with sunlight illuminating the scene.

Model wearing a dark ruffled polka dot dress standing on outdoor white stairs with a balustrade

Model standing on rocky coastal shore wearing a white ruffled mini dress and tied sandals for Sir The Label Spring by Justin Woo

Model wearing a dark floral print minidress standing against rocky terrain with a white building in the background.

Model in a black floral ruffled dress with shell earrings outdoors against a rocky coastal backdrop under a clear blue sky

Woman in a black and white polka dot ruffled blouse and patterned shorts standing outdoors near stone steps

Woman in a burgundy polka dot ruffled dress spinning outdoors with trees and a building in the background

Model in cream linen top and matching trousers posing on a coastal sea wall overlooking the blue ocean.

Model in white belted linen dress leaning on a balustrade holding a round straw bag by the sea.

Model in a long white ruffled dress posing on a white balustrade balcony overlooking a coastal body of water and mountains.

Model in long white tiered dress standing in a garden with stone wall and terrace under clear sky

High-angle coastal landscape with calm turquoise water, rocky shore, palm trees, stone retaining wall, and a distant figure.

Model wearing a wide-brim straw hat and sheer ruffled dress against an ocean backdrop

Woman in black hat and leather dress posing outdoors by lush green foliage and stone architecture.

Model in white belted jumpsuit with statement earrings posing outdoors against a rocky stone background.

Model standing outdoors wearing a white belted jumpsuit with short sleeves next to a rocky retaining wall and blue ocean water.

Woman in an open white blazer wearing gold statement earrings and a delicate necklace standing outdoors near a balcony overlooking a body of water.

Woman wearing a straw sun hat and white ruffled blouse standing by the water on a rocky coast

Sir The Label Spring 2018

About

Sir The Label presents Spring, an editorial campaign captured by photographer Justin Woo. The project showcases the brand's latest collection against a backdrop of coastal architecture, lush hillside gardens, and Mediterranean-inspired stone balustrades. The imagery leans into a soft, romantic aesthetic, utilising natural light and a film-inspired aesthetic to highlight delicate textures such as tiered lace, ruffled linen, and ornate floral patterns. The series balances candid, movement-driven lifestyle portraits with clean, structured editorial framing, set against the backdrop of rugged shorelines and manicured landscapes.