Sir The Label: Spring
Brand
Date
Jan 2018
Description
Sir The Label presents Spring, an editorial campaign captured by photographer Justin Woo. The project showcases the brand's latest collection against a backdrop of coastal architecture, lush hillside gardens, and Mediterranean-inspired stone balustrades. The imagery leans into a soft, romantic aesthetic, utilising natural light and a film-inspired aesthetic to highlight delicate textures such as tiered lace, ruffled linen, and ornate floral patterns. The series balances candid, movement-driven lifestyle portraits with clean, structured editorial framing, set against the backdrop of rugged shorelines and manicured landscapes.
Style
Editorial, Warm, Vertical
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Context
Lookbook
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