Saks Fifth Avenue
Featured Saks Fifth Avenue projects
This week's top Saks Fifth Avenue projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Saks Fifth Avenue · Main Character Energy
The 'Main Character Energy' campaign for Saks Fifth Avenue explores an opulent fashion narrative directed and photographed by Nadine Ijewere. The series leans into a polished, editorial aesthetic, utilizing warm natural light to accentuate the rich textures and bold patterns of the seasonal collection. Spanning both lavishly styled interior scenes and dynamic street-style photography, the campaign features talent including Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. The imagery captures a series of staged, cinematic moments that highlight luxury footwear, evening wear, and accessories against the backdrop of the iconic Saks and Company building.
Project Saks Fifth Avenue · Fall 2026 Ad Campaign
The Saks Fifth Avenue Fall 2026 advertising campaign captures an editorial approach to seasonal luxury retail. Photographed by Nadine Ijewere, the project documents a series of outdoor compositions featuring models Felice Noordhoff, Jae Lee, Divine Mugisha, Sanique, and Scarlett White. Set against the urban backdrop of New York City, the work balances group dynamics and individual styling within park and street settings. Utilizing natural light and hard light, the imagery emphasises the textures of autumn apparel, from structured leather to ribbed knits. The campaign leans into a commercial aesthetic, highlighting wardrobe pieces such as draped gowns and oversized sweaters while capturing the architectural environment of the city.
Project Saks Fifth Avenue · Main Character Energy
The Main Character Energy campaign for Saks Fifth Avenue leans into a polished, high-fashion aesthetic, blending editorial sensibilities with retail storytelling. Photographed and directed by Nadine Ijewere, the project moves between intimate vanity settings and lavish, monochromatic pink interiors, using soft, warm lighting to emphasize the rich textures of eveningwear, sequins, and satin. The campaign features a collective of talent including Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. The visuals shift from these stylized, opulent interior scenes to urban, street-level compositions captured in front of the iconic Saks Fifth Avenue storefront. The work utilizes editorial, lifestyle, and clean commercial techniques to frame luxury designer footwear and party attire within a vibrant, narrative-driven framework.
Saks Fifth Avenue · Saks Holiday Light Show 2025
Saks Fifth Avenue presents the 2025 holiday season with its flagship light show, a large-scale commercial installation that blends architectural illumination with live performance. The production features a series of sweeping drone shots of the building’s façade, captured in neon blue light and accompanied by rooftop pyrotechnics. Ground-level sequences shift the focus to a troupe of dancers in red sequined costumes, performing directly in front of the holiday storefronts. These displays integrate intricate miniature streetscapes, including iconic taxi cabs and seasonal motifs, to bridge the gap between grand architectural display and intimate festive narrative.
Project Saks Fifth Avenue · Holiday Your Way
Saks Fifth Avenue presents 'Holiday Your Way', a retail campaign captured by photographer Angelo Pennetta. The project features a series of group portraits that lean into a festive aesthetic, emphasizing party attire through a collection of sequins, feathers, and tailored velvet. Working with a cast including Meadow Walker, Julez Smith, Magnus Ferrell, Patti Wilson, Riad Nasr, and Lee Hanson, the production utilizes polished commercial photography and warm, soft lighting. The imagery focuses on detailed styling, from metallic midi dresses to layered knitwear, set against intimate city-inspired backdrops.
Project Saks Fifth Avenue · Fall 2025 Ad Campaign
Saks Fifth Avenue pivots toward a sophisticated urban narrative with its Fall 2025 Ad Campaign, a collection of imagery that masterfully bridges the gap between high-fashion editorialism and authentic street-style lifestyle. Under the lens of photographer Angelo Pennetta, the campaign leans into a visual language of effortless movement, capturing the bustling energy of a city sidewalk as a grand, impromptu runway. By featuring prominent models like Paloma Elsesser and Camille Rowe, the work emphasizes diverse silhouettes that range from voluminous, feather-adorned gowns to sharp, pinstriped tailoring and layered faux fur. The project thrives on an intentional use of natural light, which serves to highlight the rich, tactile contrast between modern materials like silk, tweed, and textured leather against the backdrop of classic limestone architecture. This choice of lighting lends a documentary quality to the high-fashion staging, grounding the luxury garments in a relatable, kinetic environment. Whether through the dynamic, walking shots that dominate the frames or the quiet, composed moments at a bistro café table, the campaign feels both timeless and current. By eschewing over-production in favor of soft, diffused daylight and organic compositions, the campaign successfully positions the Saks aesthetic as a fluid, wearable extension of the metropolitan landscape, perfectly encapsulating the mood of the upcoming season with elegance and ease.
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