Group of four models in elegant attire posing in a luxurious pink room with velvet curtains for Saks Fifth Avenue.

Woman applying lipstick in a gold-framed vanity mirror surrounded by perfume bottles and pink flowers

Model in zebra-print coat lounging in pink room with shopping bags and shoes on carpet

Group of models in luxury eveningwear and coats holding shopping bags on a city street outside Saks Fifth Avenue

Group of six fashion models in formal attire posing in a pink room with velvet drapes and shoeboxes

An assortment of designer high heels and mules displayed inside pink shoeboxes lined with tissue paper.

Group of six female models posing in a luxury set with pink velvet curtains, a pink sofa, and formal eveningwear.

Saks Fifth Avenue Main Character Energy 2026

About

The Main Character Energy campaign for Saks Fifth Avenue leans into a polished, high-fashion aesthetic, blending editorial sensibilities with retail storytelling. Photographed and directed by Nadine Ijewere, the project moves between intimate vanity settings and lavish, monochromatic pink interiors, using soft, warm lighting to emphasize the rich textures of eveningwear, sequins, and satin. The campaign features a collective of talent including Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. The visuals shift from these stylized, opulent interior scenes to urban, street-level compositions captured in front of the iconic Saks Fifth Avenue storefront. The work utilizes editorial, lifestyle, and clean commercial techniques to frame luxury designer footwear and party attire within a vibrant, narrative-driven framework.