Saks Fifth Avenue: Main Character Energy

Oct 2026

The Main Character Energy campaign for Saks Fifth Avenue leans into a polished, high-fashion aesthetic, blending editorial sensibilities with retail storytelling. Photographed and directed by Nadine Ijewere, the project moves between intimate vanity settings and lavish, monochromatic pink interiors, using soft, warm lighting to emphasize the rich textures of eveningwear, sequins, and satin. The campaign features a collective of talent including Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. The visuals shift from these stylized, opulent interior scenes to urban, street-level compositions captured in front of the iconic Saks Fifth Avenue storefront. The work utilizes editorial, lifestyle, and clean commercial techniques to frame luxury designer footwear and party attire within a vibrant, narrative-driven framework.

Editorial, Warm, Clean, Horizontal

Natural light

Set-dressed

Advertising Campaign