Saks Fifth Avenue: Saks Holiday Light Show 2025

Mar 2026

Saks Fifth Avenue presents the 2025 holiday season with its flagship light show, a large-scale commercial installation that blends architectural illumination with live performance. The production features a series of sweeping drone shots of the building’s façade, captured in neon blue light and accompanied by rooftop pyrotechnics. Ground-level sequences shift the focus to a troupe of dancers in red sequined costumes, performing directly in front of the holiday storefronts. These displays integrate intricate miniature streetscapes, including iconic taxi cabs and seasonal motifs, to bridge the gap between grand architectural display and intimate festive narrative.

Vertical, Commercial, Action, Neon

Drone footage

Christmas, Holiday Shopping

Street

TVC / TV Commercial