Saks Fifth Avenue

Mar 2026

Saks Fifth Avenue presents the 2025 Holiday Light Show, a retail campaign centered on the flagship location's transformation. The production features the building illuminated in signature blue lights, accompanied by rooftop pyrotechnics and fireworks sequences captured via drone footage. Interspersed with the architectural display, the campaign transitions to street-level live-action technique performances featuring a troupe of dancers in festive attire. The project also highlights detailed window installations, showcasing miniature urban streetscapes and holiday-themed set design. Toby Jacobs managed the production for this annual retail spectacle.

Vertical, Commercial, Action, Neon

Drone footage

Big Box Retail

Christmas, Holiday Shopping

Street

TVC / TV Commercial