Saks Fifth Avenue: Main Character Energy

Oct 2026

The 'Main Character Energy' campaign for Saks Fifth Avenue explores an opulent fashion narrative directed and photographed by Nadine Ijewere. The series leans into a polished, editorial aesthetic, utilizing warm natural light to accentuate the rich textures and bold patterns of the seasonal collection. Spanning both lavishly styled interior scenes and dynamic street-style photography, the campaign features talent including Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. The imagery captures a series of staged, cinematic moments that highlight luxury footwear, evening wear, and accessories against the backdrop of the iconic Saks and Company building.

Editorial, Warm, Clean

Advertising Campaign