Woman in zebra print coat lounging among pink shopping boxes and bags with another woman standing in foreground

Man in pink jacket and dark trousers seated in an opulent pink room with cocktails and snacks on a glass table foreground

Woman applying lipstick in a gold-framed vanity mirror, reflecting her face alongside perfume bottles and pink flowers.

Four women posing in a pink room styled for Saks Fifth Avenue campaign Main Character Energy photographed by Nadine Ijewere

Group of diverse fashion models carrying shopping bags outside Saks Fifth Avenue in New York City.

Top-down view of pink shoeboxes filled with various designer high heels resting on tissue paper.

Saks Fifth Avenue Main Character Energy 2026

About

The 'Main Character Energy' campaign for Saks Fifth Avenue explores an opulent fashion narrative directed and photographed by Nadine Ijewere. The series leans into a polished, editorial aesthetic, utilizing warm natural light to accentuate the rich textures and bold patterns of the seasonal collection. Spanning both lavishly styled interior scenes and dynamic street-style photography, the campaign features talent including Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. The imagery captures a series of staged, cinematic moments that highlight luxury footwear, evening wear, and accessories against the backdrop of the iconic Saks and Company building.