Model in textured brown jacket and matching shorts posing on a city sidewalk with another model walking in the background

Model in a yellow dress walking on a city sidewalk next to a stone building facade

Three female models posing on a city street for Saks Fifth Avenue, accompanied by a dalmatian dog on a leash.

Three models walking on a city sidewalk wearing stylish dresses, photographed by Angelo Pennetta for Saks Fifth Avenue.

Three models walking across a city street crosswalk for the Saks Fifth Avenue fall 2025 ad campaign.

Three female models posing on a city street in fall fashion attire by Saks Fifth Avenue photographed by Angelo Pennetta.

Model seated outside at a cafe table wearing a dark feather-trimmed gown for Saks Fifth Avenue Fall 2025 campaign.

Two female models posing outside, one in a flowing blue pleated gown and one seated wearing a grey skirt suit

Woman in printed turtleneck dress seated at an outdoor cafe table with a Dalmatian dog for Saks Fifth Avenue Fall 2025 campaign

Saks Fifth Avenue Fall 2025 Ad Campaign 2025

About

Saks Fifth Avenue pivots toward a sophisticated urban narrative with its Fall 2025 Ad Campaign, a collection of imagery that masterfully bridges the gap between high-fashion editorialism and authentic street-style lifestyle. Under the lens of photographer Angelo Pennetta, the campaign leans into a visual language of effortless movement, capturing the bustling energy of a city sidewalk as a grand, impromptu runway. By featuring prominent models like Paloma Elsesser and Camille Rowe, the work emphasizes diverse silhouettes that range from voluminous, feather-adorned gowns to sharp, pinstriped tailoring and layered faux fur. The project thrives on an intentional use of natural light, which serves to highlight the rich, tactile contrast between modern materials like silk, tweed, and textured leather against the backdrop of classic limestone architecture. This choice of lighting lends a documentary quality to the high-fashion staging, grounding the luxury garments in a relatable, kinetic environment. Whether through the dynamic, walking shots that dominate the frames or the quiet, composed moments at a bistro café table, the campaign feels both timeless and current. By eschewing over-production in favor of soft, diffused daylight and organic compositions, the campaign successfully positions the Saks aesthetic as a fluid, wearable extension of the metropolitan landscape, perfectly encapsulating the mood of the upcoming season with elegance and ease.