The Purina Cares commercial campaign captures the daily routines and community interactions between a man and his assistance dog. Through a series of live-action sequences, the footage follows the pair as they navigate domestic life, travel by vehicle, and visit a school setting.
Produced by Townsend Hurst, the work leans into warm earthy tones and natural light to document the connection between the subjects. The project utilizes a horizontal format to capture fluid, organic motion across both indoor and outdoor environments.