Purina’s commercial 'Keep Them Super - Polly' spot highlights pet care themes through a domestic narrative set within an apartment. The production features a live-action technique, utilizing warm, clean natural lighting to frame intimate interactions between the canine subject and its owners.
Developed by agency Ogilvy Sydney with production by Revolver, the project focuses on the relationship between Polly and her handlers. The edit transitions between tight close-ups of the dog and wider character-driven shots in the hallway setting.
