Purina: Infinite Impact
Brand
Date
Oct 2026
Description
Purina’s 'Infinite Impact' is a somber documentary-style film produced by agency Bader Rutter that addresses the professional challenges within the veterinary community. The project utilizes a monochrome aesthetic to capture the emotional weight associated with clinical practice. Through a series of intimate portraits and clinical scenes, the film examines themes of burnout and mental health. The live-action technique and cinematic framing emphasize the human side of veterinary care, moving beyond the traditional presentation of animal healthcare to highlight the experiences of the professionals themselves.
Style
Documentary, Horizontal, Cinematic, Monochrome
Context
Brand Film / Corporate Video
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