Purina’s commercial 'Keep Them Super' positions the brand within the lifestyle CPG sector, focusing on the domestic connection between family and pets. Produced by Barkley, the campaign features live-action technique to capture candid moments of a dog interacting with a young family, moving from the living room to the porch.
The narrative leans into a playful, intimate tone. By utilizing natural lighting, the film creates a consistent, warm aesthetic that highlights the protective relationship between a dog and children across various home environments.
Production services were provided by Revolver, with music and sound design by Rumble Studios and media placement by Open Mind.
