Petco explores the relationship between pet owners and their discerning feline companions in this commercial campaign, 'Midnight Snack.' The project follows a customer navigating a store aisle before shifting to a domestic setting where a cat observes its owner’s late-night food habits.
Produced by Hungry Man US and Flo Films with creative direction by Slap Global, the spot utilizes live-action technique and natural light to maintain a clean aesthetic. The narrative highlights the role of retail store associates in providing expert advice on specialized nutrition for pets with picky tastes.
