Petco: Midnight Snack
Brand
Date
Jun 2024
Description
Petco explores the relationship between pet owners and their discerning feline companions in this commercial campaign, 'Midnight Snack.' The project follows a customer navigating a store aisle before shifting to a domestic setting where a cat observes its owner’s late-night food habits. Produced by Hungry Man US and Flo Films with creative direction by Slap Global, the spot utilizes live-action technique and natural light to maintain a clean aesthetic. The narrative highlights the role of retail store associates in providing expert advice on specialized nutrition for pets with picky tastes.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Medium Grey
Background
Retail Store
Context
TVC / TV Commercial
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