The Petco project What Now is a live-action commercial campaign capturing a series of domestic vignettes. The work centers on a protagonist navigating a quiet home environment, utilizing cinematic pacing to explore subtle moments of unrest and transition within various residential spaces.
Produced by World War Seven with creative oversight from agency Droga5 New York, the film leverages natural daylight and muted interior lighting to maintain a clean aesthetic. The narrative relies on observational performances, framed through a horizontal perspective to highlight the interplay between character and domestic setting.
