Pedigree addresses adoption disparities for caramel-colored mixed-breed dogs in Brazil through the Caramelo campaign. The project utilises a mixed-media approach, layering live-action footage of local street dogs with graphic collages, stylized currency illustrations, and bold typography.
Produced by a collective including Surreal Hotel Arts, Estúdio Almap, and Black Madre, the campaign integrates social media screenshots and animation to highlight shelter statistics. Creative direction was managed by AlmapBBDO and T&P powered by Fbiz, with post-production support from Gafanhotto Post, Bleach, and Peveralli Filmes.
