Pedigree brings a historical narrative to the screen with its spot, 'General Howe's Dog.' The commercial channels a cinematic period drama aesthetic, contrasting the stark, dimly lit conditions of a military encampment with the presence of a terrier-type dog navigating the camp.
Technically driven by a live-action technique, the production utilises a desaturated color palette and naturalistic lighting to build its atmospheric setting. Sound design and original music for the piece were provided by Perpetual Motion.
