Pedigree's Caramelo campaign brings focus to the population of mixed-breed dogs in Brazil. The production utilizes a documentary-style approach, pairing cityscape cinematography with collage-style graphics and animated currency elements to bridge the gap between social statistics and canine welfare.
Developed by AlmapBBDO and DNA Pets in collaboration with AMPARA, the campaign leverages a saturated color palette and retro aesthetic to provide a high-contrast visual identity. The narrative framing centers on the integration of live-action technique with layered, bold text overlays to present localized adoption data.
